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Bok Bar

An optimized website & expanded brand for this iconic rooftop bar in South Philly.

Bok Bar's skyline has been gracing Instagram feeds since 2014. The rooftop terrace sits atop the Bok building, a huge historic school turned creative workspace.

They came to us looking to streamline their web presence to better communicate with their visitors. At the time, they were receiving a few calls every day from patrons asking basic information that was available on the website. We set out to make it easier for guests to access & absorb all of the information they needed.

First things first, we expanded upon their brand. Using their existing logo, we built out a playful visual style through a mix of fonts, colors, & custom sticker designs.

Then, we broke down the information into skimmable, bite-sized chunks. We made this sweet little map to help people orient themselves in the neighborhood.

The FAQ section cleanly organizes any remaining questions visitors might have, all while incorporating some signature cheeky copy.


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