BOK has a large Instagram following that grew by nearly 5,000 over my tenure. The complexity of the project, along with the more than 175 tenants that occupy the building made for an interesting challenge.

 

During my time managing the brand's Instagram, I focused on educating our audience about the things happening in the building. To accomplish this, I institued a weekly Instagram story series called "This Week @ BOK," which highlighted tenants, events, and more. I also worked on storytelling, developing Instagram stories on topics such as the history of the building, the building's namesake (architect Edward Bok), and a day-in-the-life of the team behind the building. The last major story series I developed was called "Three Actions" in which we would pick a topic within the BLM movement and share an article to read, a petition to sign, and an organization to donate to. 

 

I also prioritized introducing our audience to individual tenants and giving them a closer look into the people that make up the building's community. I spearheaded an interview series called "In Talks," speaking with 8 of the building's tenants about how they got into their respective fields, what it is like to be an artist or entrepreneur, and their greatest accomplishments to date. 

 

Click here to explore BOK's Instagram. Take special note of the highlights such as Three Actions, History, Edward Bok, Scout & About, and more!

 

During my time at BOK, I institued a monthly email newsletter to our audience that outlines building news, new tenants, available spaces, and upcoming events. 

I worked on a variety of digital and print marketing materials during my time at BOK, including:

• A quarterly newspaper that dove deeper into the stories within the building.
• A standardized leasing packet for available spaces that included an overview of the building, statistics on the makeup of the tenants and the neighborhood, building amenities, and a map highlighting local restaurants and shopping. 
• A brochure (which we lovingly called BOK 101) to give visitors an overview of the building as a whole.
• Several project presentations for zoning boards, awards ceremonies, and lectures.
• A financial presentation for lenders that detailed building history, tenant makeup, the leadership team, and more.
• Poster design for events such as Open Studios and the annual B[L]OK Party.
• Business card design.

I worked with renowned Philly photographer Mike Persico for several photoshoots which highlighted tenants, available spaces, and more.

I was responsible for keeping the BOK website up to date, including the tenant directory, available spaces, and more.

I worked with several talented illustrators to develop assets for collateral like:

• A custom holiday card by Melita Tirado
• Newspaper centerfolds (including the cutest coloring page by Kat Garcia)
• Event posters

I took photos of tenants, spaces, collateral, and more for use on social media.